Big News on the “Green” Front
Random House execs talk about their new initiative, and a new industry paper-use treatise calls for publishers to act.
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GPI (www.GreenPressInitiative.org), an industry organization that helps publishers improve their environmental impact, developed the treatise with input from 25 publishers, book printers, paper companies and merchants, and established the goals for increasing the average use of recycled fiber from the industry’s current 5 percent to 30 percent by 2011. Like Random House’s effort, this effort also will have significant environmental impact if fully realized. According to GPI, it would conserve 524 million pounds of greenhouse gases—in other words, the equivalent to keeping 45,818 cars off the road each year. It also would save the equivalent of 4.9 million trees, 2.1 billion gallons of water, and 264 million pounds of solid waste each year.
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