Big News on the “Green” Front
Random House execs talk about their new initiative, and a new industry paper-use treatise calls for publishers to act.
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Details of the Initiative
So, why 30 percent for the company’s new recycled-fiber use goal? The company says it based its decision on guidelines advocated by environmental organizations and on the company’s assessment of paper availability and capacity.
It plans to implement its goal in steps, with 10 percent of the company’s paper purchases next year containing recycled fiber. In 2008, that will jump to 15 percent, and in 2009, it will jump to 20 percent.
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