Riffle Offers a New Take on Social Reading
Online reading community Riffle offers place to connect with experts, readers.
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Jennifer Yu
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Baptista's vision for Riffle was partially born from of another startup of his, Odyl, which is a Facebook marketing software used by all the Big 5 publishers. "We had a lot of information and experience with how people responded to items about books in their news feeds," says Baptista. "But there was still a need for another way for people to interact with books." After all, on sites like Facebook and Twitter, posts about books have to compete with posts about Justin Bieber's latest bout of youthful indiscretion and the Kardashians' never-ending familial woes. "We thought, let's do something just about books," says Baptista.
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