Riffle Offers a New Take on Social Reading
Online reading community Riffle offers place to connect with experts, readers.
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Jennifer Yu
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Riffle's primary revenue stream is its newsletter, which features editors' picks and ebook deals three times a week. These ebook deals, which are paid placements, fulfill a need for authors and publishers. By purchasing a spot in the newsletter, self-published authors can gain exposure to the Riffle mailing list. Big 5 publishers, on the other hand, can experiment with ebook pricing and see what works.
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Jennifer Yu
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