Rivr Media Blends Books and Television to Encourage Young Readers
Vice President and Development Director Meg Lonon discusses the business strategy behind the company's new digital media products for children
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Book Business Extra: Is Rivr Media partnering with other publishers to produce these books? Or is it purchasing the rights, for instance, for the Sesame Street books?
Meg Lonon: … We partner with everyone. It's all a licensing deal. … We're not purchasing the rights, per se. We put together a licensing deal [with a revenue] share.
0 Comments
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments