Rivr Media Blends Books and Television to Encourage Young Readers
Extra: How did the company negotiate the deal with Walmart?
Lonon: Our partner, Dalmatian Press … [is] a part of Anderson [Press Inc.], which is one of the distributors for Walmart. We just showed Walmart the product, and they liked [it].
Extra: How are you marketing these products?
Lonon: … We've given the product to most of the top [blogs]; I would say, at least 50 of the top 100 … parenting blogs. We're also ... getting into ... Facebook and Twitter. We're also in local newspapers, [and] I've done several radio interviews. We're combining traditional marketing with … new media. … We feel that [new media] is where we're going to reach most of our audience. But we also know that there's a lot of grandparents out there who aren't on Facebook or Twitter or read a lot of blogs, and we want to reach them as well. ...