Scholastic Names Jenny Frost Senior Vice President, E-Publisher And E-Book Strategy For Scholastic's E-Commerce Group
NEW YORK, May 16, 2012 Scholastic (SCHL), the global children's publishing, education and media company, announced today that Jenny Frost has joined the company as Senior Vice President, E-Publisher and E-Book Strategy for the company's E-Commerce Group. Ms. Frost will be responsible for selecting, presenting and marketing digital product which will be sold to teacher and parent customers who access e-books from Scholastic and other publishers through Scholastic's e-commerce vehicles including Storia™, the company's e-reading application. She will also develop the product strategy for e-book distribution through Scholastic's various e-commerce channels. Jenny Frost reports to Judy Newman, Executive Vice President and President of Scholastic Book Clubs and e-Commerce who is directing Scholastic's e-book distribution operations.