Scholastic Names Jenny Frost Senior Vice President, E-Publisher And E-Book Strategy For Scholastic's E-Commerce Group
NEW YORK, May 16, 2012 Scholastic (SCHL), the global children's publishing, education and media company, announced today that Jenny Frost has joined the company as Senior Vice President, E-Publisher and E-Book Strategy for the company's E-Commerce Group. Ms. Frost will be responsible for selecting, presenting and marketing digital product which will be sold to teacher and parent customers who access e-books from Scholastic and other publishers through Scholastic's e-commerce vehicles including Storia™, the company's e-reading application. She will also develop the product strategy for e-book distribution through Scholastic's various e-commerce channels. Jenny Frost reports to Judy Newman, Executive Vice President and President of Scholastic Book Clubs and e-Commerce who is directing Scholastic's e-book distribution operations.
Announcing the appointment, Ms. Newman said, "Jenny joins Scholastic with the ideal combination of expertise in strategic business development and publishing. She fully understands licensing and new product formats, having developed and built Random House's Audio Division during her stellar career at that company. Throughout her career, Jenny has consistently demonstrated an ability to enter new markets in publishing with a strategic and creative business focus that drives revenue and profit. She will be a great addition to our e-book and e-commerce teams as we continue to work with publishers across the industry -- and with the talented teams throughout Scholastic -- to develop and merchandise the very best e-offerings for teachers, parents and kids."
Ms. Frost began her career at Bantam Doubleday Dell and became President and Publisher of Random House Audio in 1998. She built the audio division into a major player in what was then a new market, including the acquisition of Listening Library, which published the hugely successful series of Harry Potter audio books read by Jim Dale. Ms. Frost was named President and Publisher of the Crown Publishing Group in 2002, where, through a strategic focus on building franchise publishing programs for high profile names such as President Barack Obama, Martha Stewart, and Ina Garten, and acquiring rights to Decision Points by President George W. Bush, she grew Crown's revenues substantially and made it a highly profitable division of Random House.
In 2010, Jenny Frost created Frost Associates, LLC, a consulting agency specializing in digital content development and strategy and brand development, primarily for publishing, media and educational institutions.
"I am thrilled at the opportunity to help guide Scholastic Book Clubs' e-book strategy," said Jenny Frost. "I am confident that my background in publishing, rights acquisition and strategic business development will help the company's e-publishing and distribution teams produce an unparalleled e-bookstore for kids, teachers and parents that complements Scholastic's print distribution businesses."