Show Notes: Digital Book World 2013
-Kobo's Chief Content Officer Michael Tamblyn during Thursday's plenary sessions presented on the company's strategy in working with indie bookstores. Kobo, which in Tamblyn's estimation is the biggest ebook company the U.S. market doesn't know much about, is coming off news of doubled device sales, a sliver of good news for those who fear a Kindle primacy in the e-reader space. According to Tamblyn, Kobo sees a core of book loving traditionalists that is just starting to get into ebooks. Kobo feels they're most likely found at an indie bookstores, hence the Canadian company's teaming with the ABA to provide e-readers to indies. Tamblyn talked about the difference between indie ebook buyers and the U.S. average, noting, for example, more purchases in almost all nonfiction categories, and a markedly smaller interest in what he termed romance and "active romance" (aka erotica). Tamblyn said that getting Kobo's readers into these stores allows them to capitalize on their core strength: selling physical objects to their customers.
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