Press Release: Macmillan's St. Martin's Press First to Partner with Swagbucks to Launch Online Reading Discovery Platform
New Rewards-Driven Discovery Model Delivers Increased Readership and Author Visibility
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A new customer acquisition model for the publishing industry, READ connects authors with potential readers using rich data on genre preferences, favorite subjects, news content and other behavioral trends to match individual titles to the most relevant prospective readers. Providing a deeper, engaging multimedia experience for customers to preview literature, the program seeks to drive increased sales and improved e-Book distribution for the St. Martin's Press catalogue in 2014 and beyond.
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- Companies:
- Palgrave Macmillan
- St. Martin's Press
- Places:
- El Segundo, California
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