Press Release: Macmillan's St. Martin's Press First to Partner with Swagbucks to Launch Online Reading Discovery Platform
New Rewards-Driven Discovery Model Delivers Increased Readership and Author Visibility
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"The READ channel brings a new and exciting product to our members, including a fast-growing group of our Facebook subscribers comprising the Swagbucks Book Club," said Drake Sutton-Shearer, VP of Brand Solutions & Strategy for Swagbucks. "Leveraging communities of interest around authors, genres, subjects and other content will draw in more Swagbucks members to discover new titles and ultimately drive engagement and sales for our publisher partners."
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- Companies:
- Palgrave Macmillan
- St. Martin's Press
- Places:
- El Segundo, California
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