Press Release: Macmillan's St. Martin's Press First to Partner with Swagbucks to Launch Online Reading Discovery Platform
New Rewards-Driven Discovery Model Delivers Increased Readership and Author Visibility
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"We constantly seek innovative ideas and platforms to reach and delight consumers on behalf of our authors," said Jeff Dodes, EVP Marketing & Digital Strategy for St. Martin's Press. "Swagbucks has provided us a turnkey, first-of-its-kind book marketing vehicle to do just that for many of our upcoming titles. We have already seen success on the platform and believe it will grow even further with this larger initiative we are partnering on together."
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- Companies:
- Palgrave Macmillan
- St. Martin's Press
- Places:
- El Segundo, California
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