Churilla admits that she's inspired by the reality television trend that challenges contestants to push their limits. She acknowledges, "It's not unusual for a book publisher to encounter challenges within the industry either, whether it's developing great design reproductions on book jackets or choosing the best paper for the job." She believes that industry and reality television adventures have more in common than one might think. "Refreshing, thought-provoking perspectives develop out of new experiences. For an attendee to be able to talk one-on-one with a technology specialist about his or her concerns not only answers pressing questions, but makes a connection that can't be found over the phone or online." She adds, "Plus, it's a fun way to win cash."
- Places:
- San Francisco