The Era of Experimentation
The adult trade market pushes the envelope to keep pace with change.
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Murray says HarperCollins’ number of titles will be cut by 5 percent to 10 percent in the next two years, with a greater focus on quality and maybe those hopeless romantics. “[Romance fiction] has done better than anticipated. It’s one of the most loyal audiences you’ll find.”
Regardless of genre, mobile content is something that some publishers believe is critical to the future bottom line. That’s why HarperCollins Australia, which publishes 120 titles a year, decided to experiment with mobile distribution of free book chapters to lure new audience members.
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Eric Butterman
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