The Era of Experimentation
The adult trade market pushes the envelope to keep pace with change.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Jeff Gomez, director of Internet marketing for Holtzbrinck Publishers, which puts out 120 titles a year, says one cheap way to spread the word is through the Internet. “In the past, it was ads in [The New York] Times or The New Yorker as the best means,” he says. “It was both expensive and ineffective because the ad is usually on the back page, and hoping someone sees it and purchases the book isn’t the best way to go. An Internet banner ad, however, will help show click-thru rates, and where the reader is coming from and where they’re going—and whether they buy the book,” adds Gomez. “You can never know if that traditional magazine ad really worked, but with banner ads you know.”
0 Comments
View Comments
Eric Butterman
Author's page
Related Content
Comments