The Era of Experimentation
The adult trade market pushes the envelope to keep pace with change.
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“One of the challenges in the marketplace is the lack of book-review opportunities for us,” she says. “We have to be very creative in accessing a market … Going for feature magazine stories is critical. For example, a traveler guide we put together launched as part of Hudson River School’s Art Trail Interpretive Center. The book, museum and lectures all teamed together. We’ve had stories placed in three magazines for the book also. You won’t see Random House sweating these things as much, but word of mouth for us can’t spread unless we start from somewhere.”
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Eric Butterman
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