The Era of Experimentation
The adult trade market pushes the envelope to keep pace with change.
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Web sites are still a part of the strategy, though Gomez says it has changed from two or three years ago when “that’s all people thought about in terms of online marketing.” He says, “Authors wanted a Web site made for them, and we would do that, but that really has to be the first step of Internet marketing because then we have to make sure readers get to that site and make sure they stay there. Web sites used to be splash pages about an author and their book, but authors really have to contribute content to their sites in order to see the best success.”
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Eric Butterman
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