The Book Industry Study Group’s Making Information Pay 2012: Beyond “Business-As-Usual," The Age of Big Data
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You should attend Making Information Pay if you’d like to:
• Grasp the potential of Big Data
• Discover how to align key metrics with specific publishing processes
• Learn how the right application of data analysis can help you reach the right reader at the right time
• Understand why a recent report from the World Economic Forum would declare data a new class of economic asset, like currency or gold
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