Digital Directions: Keepers of the Brand
The editor's role in the digital age.
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Further, these characteristics are essential aspects of a content provider’s brand. Editors, therefore, are critical keepers of the value of the publisher’s brand.
In the world of dynamic, customized, digital content, immersed as it is in the soup of Wikis, tweets and Diggs, the importance of a publisher’s brand does not diminish. On the contrary, it becomes even more important to distinguish the publisher’s offerings from the cacophony that surrounds it.
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Andrew Brenneman
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