Digital Directions: Keepers of the Brand
The editor's role in the digital age.
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• Compilation and arrangement of content.
• Refinement and design of content to maximize the clarity, utility and enjoyment of the offerings.
As diverse and critical as these functions may be, the digital content ecosystem increasingly suggests new models that make all of this seem somewhat moot:
• Drudge Report, which reportedly gets up to 20 million page views per month, eschews most editorial niceties of refinement and compilation. Instead, the news-aggregation site has a single-minded and unwavering emphasis on timeliness. Wrong headline? No problem: It can be corrected in a few minutes. In the meantime, the site gets the page views.
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Andrew Brenneman
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