Digital Directions: Keepers of the Brand
The editor's role in the digital age.
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Brand value, in turn, directly drives the ability to monetize content, whether through advertising, licensing, subscription or other forms of delivery.
Many editors already acknowledge the need to adapt to a more dynamic, digital environment. These changes affect such diverse areas as licensure, accelerated publishing cycles and cross-platform delivery. The editor’s role will change, new skills will be added, and some traditional business practices will be discarded.
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Andrew Brenneman
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