Digital Directions: Keepers of the Brand
The editor's role in the digital age.
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For that matter, what is the value of copyediting? In the age of texting and tweets, a population is emerging apparently indifferent to issues pertaining to grammar and style. From a market perspective, is the value of copyediting as great as speed of delivery?
An Evolving, but Significant Role
Well, Virginia, I do believe the editorial role will continue to have as much value in the digital landscape as it did in traditional publishing. Like so many roles in the content world, the editor’s function will need to evolve. But, even in the realm of dynamic, customized, socially contextualized content, editors provide a critical, strategic role:
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Andrew Brenneman
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