Mettee does some work in book wholesaling through American West Books (AWB; owned by his son, Josh), which will often test a book before bringing it out nationwide. "If it does well in, say, five stores, AWB will then expand it to perhaps 50. If it continues to do well, it may then go national. Independent publishers can ask their sales reps to do the same with any of the chains," he says.
Cover Story: Rethinking a World With No Returns
Mettee does some work in book wholesaling through American West Books (AWB; owned by his son, Josh), which will often test a book before bringing it out nationwide. "If it does well in, say, five stores, AWB will then expand it to perhaps 50. If it continues to do well, it may then go national. Independent publishers can ask their sales reps to do the same with any of the chains," he says.