The rise of Amazon and increasing options for non-trade distribution make this less of an issue with each passing year. For Gromling, aggressive marketing to the non-trade world is a key component of his strategy for reducing returns. "It's simple," he says. "No returns, reasonable order levels, and a better discount to the buyer for participating."
Cover Story: Rethinking a World With No Returns
The rise of Amazon and increasing options for non-trade distribution make this less of an issue with each passing year. For Gromling, aggressive marketing to the non-trade world is a key component of his strategy for reducing returns. "It's simple," he says. "No returns, reasonable order levels, and a better discount to the buyer for participating."