"Because I publish so few titles, my goal is to sell as many as I can of each," Carlson says. "Without an active push to the trade, I would, obviously, lose a reasonable number of sales. If somebody goes to a bookstore to buy a book on maintaining and renovating a house, I want my book on the subject to be in stock, since otherwise I'd lose the sale to a competing title."
Cover Story: Rethinking a World With No Returns
"Because I publish so few titles, my goal is to sell as many as I can of each," Carlson says. "Without an active push to the trade, I would, obviously, lose a reasonable number of sales. If somebody goes to a bookstore to buy a book on maintaining and renovating a house, I want my book on the subject to be in stock, since otherwise I'd lose the sale to a competing title."