Ebook Trends: The Year of Living Digitally
In the short term, this means that print will remain a preferred traditional book format—but for a progressively smaller audience. Print’s greatest advantages—comfort level, lack of technology overhead, lower total cost of ownership—will not survive as device costs drop, and as consumer comfort levels with digital increase.
- People:
- John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.