Ebook Trends: The Year of Living Digitally
6. It should be said that creating tablet-enhanced ebook content is no small undertaking. The chicken-or-egg dilemma facing nonfiction publishers is made worse by the limitations of EPUB version 2, which is meant for simple, linear content, and the slow, fragmented adoption of the multimedia-friendly EPUB3 standard. Multimedia authoring is problematic today, since many of the existing tools are limited to a single platform, as in the case of Apple’s iBooks Author (www.apple.com/ibooks-author).
8. In August, Kobo and the ABA announced a program to promote and sell Kobo ebooks in independent bookstores (bit.ly/PsFctH). However, according to the latest BISG research, Kobo’s ereader app is only installed on 1.8% of respondents’ devices, compared with 52.4% for the Kindle app. Current ownership of “other” e-reading devices, including both Sony and Kobo, is at 3.1%.
9. Patron Profiles; www.patronprofiles.org