Ebook Trends: The Year of Living Digitally
Another factor affecting tablets and ebook consumption is the fact that these new devices are by definition capable of doing other tasks than ereading. Studies have shown that other activities—streaming video, audio, games, general Web browsing and email—have an impact on ebook consumption, particularly on the Apple iPad and Android tablets other than Amazon’s Kindle Fire and Barnes & Noble’s NOOK Tablet. However, the Angry Birds argument should not be overstated. Avid book readers appear to be switching from dedicated e-readers to tablets. More importantly, once they experience ebook reading, most consumers are buying and reading less print.
- People:
- John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.