Ebook Trends: The Year of Living Digitally
It’s important to remember that content development, editorial and marketing costs are not different for print books and ebooks. Low ebook prices are—arguably—a public overreaction to perceived cost changes, made worse by the aggressive strategies of etailers like Amazon. Publishers are already streamlining their internal processes—in some cases eking out profitability despite lower ebook prices. In the end, however, authors and publishers need to develop new sources of value (both content- and marketing-related) that cannot be duplicated by a reseller.
- People:
- John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.