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Raccah said, “Retailers will be showing the top two or three things in a category.” The key to being among those is focus—for example, be the best publisher of vegan cookbooks, not just cookbooks, she said.
She also noted that the “content continuum”—the potential for expanding content and author brands into e-book, mobile and other digital content products—presents the “largest opportunity I’ve seen in 22 years as a book publisher.” And her company is already taking advantage of many of them.
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Noelle Skodzinski
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