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Andrew Brenneman’s “Digital Directions” column is a wake-up call. He addresses the opportunities inherent in a world where customers demand a role in content delivery—e.g., customized collections of poetry. “Some may feel that such a model is … outside the boundaries of a book publisher’s role,” he writes, that “the compilation of collections and anthologies are exclusive under the providence of the editorially anointed, not the domain of mere readers.” The fact is, he stresses, someone will fulfill this role—if not publishers, then someone else. Look at the music industry and iTunes.
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Noelle Skodzinski
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