The Answer to Escalating Textbook Prices?
Tom Doran, Freeload Press founder and CEO, talks about how offering advertising-supported college textbooks can help both students and publishers.
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● How do you convince authors to work with you?
Doran: It has been surprisingly accepted by the author community. They understand some things need to be changed. The authors we’ve signed so far are proven authors. We don’t try to make a case that they’re going to make as much money on the royalties side. We want them to know right up front that that’s probably not going to happen. They will get more units used and a larger market share.
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- People:
- Peter Beisser
- Tom Doran
- Places:
- Minnesota
Peter Beisser
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