The Answer to Escalating Textbook Prices?
Tom Doran, Freeload Press founder and CEO, talks about how offering advertising-supported college textbooks can help both students and publishers.
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Why is [the price high]? It’s a couple factors. It’s not just the publishers. Sometimes the publishers take too much of the long-end of the stick on this one. It’s expensive to [produce quality] textbooks and provide all the instructor material. But it’s a blend of different things, including the distribution system, used books and the amount of returns. All those factors combined make it a perfect storm.
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- People:
- Peter Beisser
- Tom Doran
- Places:
- Minnesota
Peter Beisser
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