The Answer to Escalating Textbook Prices?
Tom Doran, Freeload Press founder and CEO, talks about how offering advertising-supported college textbooks can help both students and publishers.
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Preliminary research was much more positive than what we thought. We thought maybe 25 percent to 30 percent [of the market] would be OK with it. With the first 1,000 instructors we talked to, we got an 82-percent approval rating on the idea, which just stunned us. I think the problem is a lot worse than a lot of people know.
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- People:
- Peter Beisser
- Tom Doran
- Places:
- Minnesota
Peter Beisser
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