The Answer to Escalating Textbook Prices?
Tom Doran, Freeload Press founder and CEO, talks about how offering advertising-supported college textbooks can help both students and publishers.
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● What’s the secret of Freeload’s success so far? Why hasn’t this been done before?
Doran: It just got so over the top with students going without books or with the wrong editions that even the academic community started to become concerned. We also saw that the technology was in place to distribute from Point A to Point B with digital delivery. Those two things combined to give us the opportunity to say, “Hey, we know advertising is an extreme way of doing this, but if we can deliver free textbooks, would that work?”
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- People:
- Peter Beisser
- Tom Doran
- Places:
- Minnesota
Peter Beisser
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