The latest trends will be examined from all angles in the Frankfurt Academy’s conference and professional programme. Here’s an overview of these trending topics:
Trending topic 1: Innovation & Technology – New formats for digital content
While sales of e-readers in Western Europe increased by 93 per cent in 2012 according to GfK, sales of tablets have experienced even more dynamic growth and are up by 142 per cent. Amazon’s European launch of the Kindle Fire in October 2012 should spur this trend. This development will increase the demand for multimedia and interactive publishing content. With EPUB3 and HTML5, two standards have been introduced that enable publishers and authors to cost-effectively enrich their e-books with images, videos and music. Around 30 trade events at the Frankfurt Book Fair are dedicated to these two technologies, including the three-hour workshop “HTML5 & EPUB 3 for advanced learners: The next level for e-books”, part of the Frankfurt Academy’s professional programme (11 October, 2.30 – 5.30 p.m., Hall 4.0, Room Entente).
- People:
- Juergen Boos