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Trending topic 2: Rights & Licences – Licensing business increasingly digital & crossmedia
From printed books to interactive apps – the Frankfurt Book Fair is the most relevant trading centre for the international licensing business. The Literary Agents & Scouts Centre LitAg (Hall 6.0) has grown by 4.4 per cent in 2012 – 311 agents have reserved 445 tables. One of the focuses of this year’s International Rights Directors Meeting will be the huge rights market that is China – with all its opportunities and risks. Many smaller rights markets will also be highlighted – with respect to digital rights as well.
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- Juergen Boos
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