Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
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And guess what? Those book-of-the-month clubs survived on 1-percent to 2-percent response rates, he said. That sounded similar to Goff's example of the 130 million e-mails it took one children's book publisher to gain 2 million customers. And while direct-mail book clubs of old offered free trials, including books, this particular children's book publisher offered free downloads, such as puzzles and coloring pages, on its website.
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- People:
- Neal Goff
- Seth Godin
- Places:
- New York City
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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