Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
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So in order to succeed in selling books directly to consumers, Goff said publishers are going to have to step back and nurture gatherings of consumers in the consumers' interest areas before creating content that those gatherings want. This is the antithesis of what publishers were once able to do, which was publish content and then create audience interest, he said.
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- People:
- Neal Goff
- Seth Godin
- Places:
- New York City
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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