Five Ways to Increase Your Social Media Currency
How to engage readers online and ultimately
sell more books.
By
Jason Weaver
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2. Include clear calls to action.
In a recent six-country survey by DDB Worldwide Communications Group (the "Facebook and Brands" survey, released in October), 92 percent of respondents said they would recommend a brand they currently "like" to a friend. Fans are willing to share, and being clear about what you'd like them to recommend to friends can nudge them toward taking action. For example, a publisher posts a book trailer for a new mystery novel to its Facebook fan page wall. Add a brief, relevant request to the post, such as, "Know friends who love the suspense of Author X's work? Share this video with them." Sometimes all you have to do is ask.
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