Five Ways to Increase Your Social Media Currency
3. Identify influencers and arm them with engaging content.
Identify readers on social networks who connect with others frequently about your authors or titles, and present content to them that enhances the conversations they are already having. Social CRM (customer relationship management) tools allow companies to manage and track conversations in the social media space and uncover insights into their fan base. They can be used to identify the most active advocates for your authors and titles. Providing these influencers with insider information, such as breaking news about upcoming author appearances or little-known facts about an author's creative process, can energize them. Consider providing them with other tools, such as shareable widgets they can embed on their own blogs and profile pages. Providing special widgets only to influencers can create exclusivity and excitement, both drivers of social sharing.
- Companies: