Five Ways to Increase Your Social Media Currency
4. Create an offline/online loop.
Conversations about books, while increasingly moving online to sites like Facebook, Goodreads and LibraryThing, are still strong offline. Create opportunities for readers to connect these two areas. Provide downloadable reading group and book club discussion guides through your social media presences. Encourage readers to take their clubs' offline discussions back online by asking them to share their clubs' thoughts on authors' Facebook pages or by sharing widgets with their online social circles. Long line at a book signing? Get readers in line to tweet their favorite character or answers to trivia questions about the author for a chance to win a prize. This exposes the activity to readers' own online network. Get creative; there's a way to tie social media into nearly any event.
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