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WeekendUtopia.com was launched six months before the book's July release date and contained both selected excerpts and advance praise from such noted authorities as The New York Times and Bomb magazine. The site also included a three dimensional interactive tour of artist Robert Motherwell's house and video interviews of select architects. "We tried to create some smoke by offering something not in the book," explains Gordon. "This gave the impression that the book encompasses an entire experience."
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