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To create a well-designed site a publisher must plan ahead, including allocating the hire of an experienced designer in the production budget. "Make sure it is professionally done," says Gordon. "There is nothing more off-putting than a lousy-looking site."
After the book has been released, the Web site can be used to further interest in the subject at hand. Links to subject-related Web sites, book reviews and write-ups, dates of lectures and other events can all be included. Feedback received from readers can also be helpful when researching future publications.
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