Your Content, Everywhere
10 steps to prepare for the mobile
era of content licensing.
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7. Take control. Publishers can set their own custom licensing options based on their particular pricing structure. Custom licensing requires the greatest effort, but it often delivers high financial return and allows publishers to tailor their licensing programs to the specific needs of content buyers. This type of solution is available to all publishers of all sizes in all types of markets, including trade, scientific, technical and medical (STM), news and business-to-business. Unfortunately, custom licensing can be expensive both in labor and overhead, regardless of whether an agreement is implemented through a direct sales force or through subscription or sub-rights agents.
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- Copyright Clearance Center
Miles McNamee
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