Marketing

After 15 years in R&D in the AR and VR space, SnapLearn is headed for Frankfurt with a royalty-sharing business model and virtual reality for books. The post Frankfurt Debut: Singapore’s SnapLearn Brings AR and VR to Publishers’ Books appeared first on Publishing Perspectives.

The Ara program from the Kalimat Foundation in the United Arab Emirates is working to make reading accessible to sight-impaired children in the Gulf region. The post Kalimat Foundation’s Ara Initiative Helps Sight-Impaired Children Read appeared first on Publishing Perspectives.

Moving beyond written stories, Wattpad launches its Raccoon video app in the US. The app aims to connect with a generation of YouTube storytellers. The post Wattpad’s New Video App, Raccoon, Launches in the US Today appeared first on Publishing Perspectives.

As our China Bestseller Lists for July go to press, OpenBook's conference in Beijing has put the 2016 value of the Chinese books market at US$21 billion. The post OpenBook’s China Bestseller Lists for July 2017: Fiction and Nonfiction appeared first on Publishing Perspectives.

The year so far shows 'modest growth' in Brazil's beleaguered market, says Marcos da Veiga Pereira ahead of Rio's book biennial and rights trading program. The post Rights Watch: Rio’s Biennial Book Fair Prepares Its Agents & Business Center appeared first on Publishing Perspectives.

Reading ranks fifth in BookNet Canada's newest survey of respondents' leisure-time activities, and smartphone reading is on the rise. Thirty-eight percent say their reading increased in the last year. The post Canadians’ Reading Habits: BookNet Sees Smartphone Reading Rising appeared first on Publishing Perspectives.

Sixty-eight indigenous languages are spoken in Mexico by almost 7 million people. Several publishers focus on this linguistic diversity and oral traditions. The post ‘Concepts of the World’: Publishing in Mexico’s Indigenous Languages appeared first on Publishing Perspectives.

The Beijing Book Fair is growing thanks to to expanding international interest in the Chinese book market and demand for a place to conduct rights business in Asia. The post On the Eve of Beijing International Book Fair: ‘Exponential Growth’ appeared first on Publishing Perspectives.

'We cling on to the idea that the UK is so different from all the other countries.' And change, says Bloomsbury's Richard Charkin, is a new constant. The post Richard Charkin: ‘We’ve Allowed Our Industry To Become Over-Complicated’ appeared first on Publishing Perspectives.

As an American author and her Russian publisher reveal, literary censorship is ongoing, and reports indicate that Moscow is increasing its efforts. The post Russian Censorship Is Being Intensified; Translated Work Examined appeared first on Publishing Perspectives.