Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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Do you see this as a trend that publishers are going to take digital printing into their own hands?
Fetherman: Trend is a strong word. I think there will be isolated pockets of it. This one instance was because of the frustration they had with their book manufacturer. They said, “If you’re not going to do it, we’ll do it. … Most [book manufacturers] are saying ‘we have to do this’ already. The realization is going to limit the migration of book publishers doing [their own digital printing]. It’s not their thing. They don’t want to do it.
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