Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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XML%20Press<%2Fa>%20and%20The%20Content%20Wrangler<%2Fa>,%20a%20content%20strategy%20consultancy,%20have%20been%20producing%20a%20series%20of%20books%20about%20content%20strategy.%20The%20series%20currently%20includes%20five%20titles,%20which%20range%20in%20subject%20from%20authoring%20in%20content%20management%20systems%20to%20creating%20content%20audits%20to%20building%20an%20enterprise%20content%20strategy.%20Each%20title%20is%20authored%20by%20an%20expert%20in%20that%20field,%20but%20the%20series%20shares%20a%20common%20vision%20and%20content%20strategy.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmulti-channel-publishing-a-case-study%2F" target="_blank" class="email" data-post-id="4413" type="icon_link">
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Developing the series raised challenges in authoring and publication. This article will look at the publication effort and the way that multi-channel publishing formed an indispensable part of our content strategy.
What is Multi-Channel Publishing?
At the most basic level, multi-channel publishing takes a single piece of content and delivers it through multiple output channels (web, print, ebooks, mobile, etc.). In practice, multi-channel publishing goes way beyond this simplistic application. Effective multi-channel publishing marries structure-intelligent content-with sophisticated software that enables organizations to configure a unified body of content-a single source-to meet a wide variety of output needs.
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