Tapping the Supply Chain Opportunity
He suggests the supply chain can be thought of “as a relay race with good speed by each runner and a great handoff and exchange of baton between runners.”
Craig also notes, “The diversity of the participants in the chain can create a complex and long process. All parties must understand how, and especially why, the chain is supposed to function.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.