The Answer to Escalating Textbook Prices?
Tom Doran, Freeload Press founder and CEO, talks about how offering advertising-supported college textbooks can help both students and publishers.
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Tom Doran: Obviously, the big thing is the price. Students are increasingly not buying textbooks. The National Association of College Stores uses a figure that 64 percent of students are not buying all their required course material. We think that puts everybody’s investment in higher education at risk. Most instructors agree that textbooks are critical to a course’s success.
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- People:
- Peter Beisser
- Tom Doran
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- Minnesota
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