Direct to Consumer Sales

Chill. It’s Not Books vs. Amazon. You Can Have Both!
April 15, 2016 at 1:19 pm

There are few other things more soothing to people of a certain type—myself included—than leisurely browsing their favorite neighborhood bookstore. In San Francisco, my favorite store is Green Apple Books, on 9th Avenue in the Inner Sunset district, right by the Golden Gate Park. Walking between those tall stacks of books under the warm store…

New B&N Concept Store Sprouts in Westchester County
April 7, 2016 at 2:11 pm

Although little is known about the handful of new concept stores Barnes & Noble has said it plans to open this year, at least one of them is springing up outside of New York City. The book chain is moving forward on what appears to be one of its first concept store locations in Westchester…

How Publishers Are Seizing the Online Learning Opportunity
April 1, 2016 at 1:19 pm

Editor's Note: On April 20th, Book Business' sister brand Publishing Executive will be hosting a free webinar that will explore the new revenue streams publishers are developing through paid, online learning. The webinar "Seizing the Online Learning Revenue Opportunity" will feature presentations from magazine publishers, but the lessons on audience development and digital content monetization…

Paris Bookstore Replaces its Stock of Books with an Espresso Book Machine
March 22, 2016 at 1:36 pm

Bookstores like Third Place Books and Harvard Book Store have long used POD equipment such as the Espresso Book Machine to supplement their stock of print books, and now one French bookstore is taking that idea to extremes. The AP reports, and Les Echos confirms, that publisher Presses Universitaires de France has opened a new…

A New Take on Ebook Windowing
March 21, 2016 at 9:15 am

Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: Release a new title in print format only, thereby preventing e-cannibalization. The result? Frustrated consumers. If you’re an ebook reader there’s nothing worse than realizing a digital edition doesn’t exist for that new book…

Amazon Policy Chief Says Physical Bookshops Are 'Natural Growth’
March 14, 2016 at 2:23 pm

Amazon will see how customers respond to its Seattle bricks and mortar store before considering opening any in the UK, its vice president of global public policy has said. Paul Misener gave evidence at the department of Business, Innovation and Skills’ (BS) Digital Economy enquiry on 8th March, in which he was called to speak…

At Amazon's Bookstores, Books Are Just Window Dressing
March 9, 2016 at 2:09 pm

Since Amazon opened its first brick and mortar bookstore in November, rumors have swirled about the Seattle online retailer's plans for more bookstores across the nation, with numbers between 10 and 400 outlets bandied about. Over the weekend Amazon confirmed it plans to open a second bookstore in San Diego sometime this summer, making its…

Rand Fishkin: Effective SEO Comes Down to Good, “Amplifiable” Content
March 8, 2016 at 2:09 pm

One of the sessions I was most excited to attend at this year’s Digital Book World Conference & Expo was Rand Fishkin’s talk on search engine optimization (SEO) and book discovery. Fishkin is the CEO and founder of Moz, a leading SEO and content marketing software company. I anticipated this session would be filled with…

Hachette Relaunches Website With Responsive Design, Sharable Book Excerpts & More Original Content
March 3, 2016 at 2:28 pm

This week Hachette Book Group (HBG) quietly updated its website in an effort to better align it with HBG’s direct-to-consumer marketing strategy. The upgraded site include a responsive design that improves mobile experience, original audio and video content, and sharable online book excerpts. Currently the site features an audio excerpt from the Jordanna Max Brodsky’s…

Is Your Metadata Ready for Direct-to-Consumer Marketing?
March 2, 2016 at 11:52 am

In the age of mobile, digital, social, and online shopping, brand and marketing messages are increasingly interpreted and catalogued by computers. As a result, metadata is taking on a new and important role for authors and publishers. It is becoming a crucial foundation for successful direct-to-consumer marketing and discoverability. We all know that content consumption…